Volume 1 - Winter 2008

540 Beatty: Historic Crosstown Loft Conversion

by Susan Kerschbaumer

Sure, it’s had a grand past. In fact, when it went up a hundred years ago, the Crane Building at 540 Beatty made quite an impression. Not only was it set amongst some of Vancouver’s most historically and economically significant structures, but it was also the largest concrete building in Canada.

Still, it’s never looked better than it does today. Of course, its original pillars, exposed brick walls, soaring ceilings, and massive windows are still awe-inspiring. But now, they’re the centrepieces of the landmark building’s inspired conversion into 57 modern lofts.

“540 Beatty is a true heritage conversion – a boutique building in an exciting transitional neighbourhood,” says Sales Manager Yvonne Drinovz, “It’s artsy. It’s got a New-Yorkmeatpacking- district-feel. And while it’s in a bustling neighbourhood, it’s on a quiet street – an oasis in the middle of everything.”

540 Beatty is the realization of the urbanist’s dreams. It’s a modern home geared to celebrate the legacy and evolution of the area and the building. The open plan maximizes light and space. Original cast iron columns and refurbished wood sash windows create a striking counterpoint to the modern interior design featuring polished concrete floors and European modular kitchens. The display suite, by Trepp Design, juxtaposes the historic elements with classic contemporary furnishings and artwork. Drawing inspiration from the century-old brick walls, for instance, Trepp contrasts the interior’s crisp whites and concrete greys with hot reds and oranges.

And then there’s the location. 540 Beatty sits smack dab in Crosstown – the intersection of downtown, Yaletown, Gastown, and Chinatown. At the south end is the Stadium Skytrain station. Just around the corner, Tinseltown and International Village. And all around are Vancouver’s hottest restaurants and boutiques, making Crosstown Vancouver’s emerging style and fashion district. Now fully complete, 540 Beatty is available for viewing daily except Thursdays and Fridays.

Sales Centre and Display homes are located at 540 Beatty Street, Vancouver

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