Marketing Manager

Reporting to the VP Sales and Marketing, the Marketing Manager is responsible for leading all marketing projects and corporate marketing initiatives while managing and mentoring the Marketing team.

The Opportunity:

The Marketing Manager’s responsibilities include, but are not limited to:

  • Working in collaboration with the Director of Sales to develop suite mix recommendations, amenity programming recommendations and interior design specification recommendations;
  • Working in collaboration with in-house Development and Construction teams to participate in and provide feedback in value engineering process/meetings;
  • Reviewing and providing feedback/suggestions on all product design elements to ensure they complement project positioning and appeal to the target market, allowing Townline to stay competitive while considering the cost implications;
  • Developing and leading project marketing strategies including but not limited to:
  • Product positioning;
  • Brand development;
  • Sales & marketing strategies;
  • Creative direction of assets & collateral (website, renders, brochure, model, photography, etc.);
  • PC + DS planning, construction & completion;
  • Budget & timeline development.
    • Asset & collateral creation (print & digital);
    • Media planning;
    • Marketing communications;
    • Budget management;
    • Timeline management.
    • Leading all Corporate marketing initiatives to ensure corporate brand guidelines are met, brand integrity is maintained and Townline brand following increases via:
    • Social media strategy, implementation and measurement;
    • Corporate website;
    • Seasonal advertisements;
    • E-blast communications;
    • Collateral development;
    • Sponsorship opportunities.Leading all project marketing execution including but not limited to:

The Candidate:

Applicants for the roll must have the following:

  • Post-secondary education in Marketing, Communications, Public Relations, Business Administration or a related field;
  • 5+ years of Real Estate industry experience;
  • 3+ years of Management experience preferred;
  • Knowledge of graphic design an asset;
  • Strong management, mentoring, delegation, planning and leadership skills;
  • Commitment to working in a team environment, with established team building abilities;
  • Strong communication, integration, problem-solving and interpersonal skills;
  • Results-oriented with the ability to interpret and effectively manage multiple and competing priorities and time lines;
  • Superior public relations skills with a demonstrated track record of dealing successfully with internal and external customers
  • Highly effective negotiation, diplomatic, and conflict resolutions skills;
  • Demonstrated reputation for acting with a high level of integrity at all times.

If you don’t meet all the requirements listed, we still encourage you to apply, as we’re still eager to meet individuals who are aligned with Townline’s core values and can contribute in a variety of ways – not just candidates who check all the boxes. Townline is all about the Team, and we take pride in providing a work environment where people grow, evolve, and feel appreciated.

Successful candidate will be required to provide official documentation confirming receipt of two (2) doses of a COVID-19 vaccine, as recognized for use in Canada, prior to starting employment.  Continued employment will be conditional on receiving, and providing confirmation of, any additional “booster” vaccine doses, as recommended by the Ministry of Health & Provincial Health Officer.  Exceptions based on medical, religious or other valid grounds will be considered on a case by case basis.

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